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Increase Your Event Traffic - Employ these Three Experiential Ideas

After putting in the time and effort planning your event, have you ever looked around your event booth and realized the amount of people in attendance is, well… scarce?

So where are all the people? I know my product is great!

You need to be adamant about designing an event attraction that gets people fired up while attending. No matter how incredible you think your product or service might be!Read More

10 Top Traits That Show You Are A Born Event Coordinator

If an event coordinator uses technology wisely he/she can gain an advantage over their competitors. Various kinds of event software tools help to make event projects run smoothly. It’s true the world of event coordination has changed tremendously in the last few years, especially as newer technologies are making their way into making things better.

There are event management qualities that some event coordinators/managers, are just inherently born with. It is these qualities that distinguish a remarkable event coordinator from an okay one. If you have these qualities, you can say that you are born an event coordinator and are intended to be incredible in your job. Read More

Five Tips for Closing More Deals at Your Events and Trade Shows

Sell paths convert leads to customers. The easier that path is, the less customers have to give up to make a purchase, and the more valuable your product becomes to them.

So how can you simplify your sell path to close more sales and convert more leads to customers? Here are five of our favourite tips and examples.

Five Tips For Designing a Deal-Closing Sell Path

#1: Offer immediate gratification: Since not all purchases can be made on site, try and give your attendees a taste of what they want to purchase while they’re at your event. Read More

75 Of The Hottest SEO Social Media & Digital Analytics Tools For Brand Marketers

In online brand marketing, having the right software and analytics tools can make a major difference. For showing Supervisors or clients, a good program can demonstrate the value of your work and save you time.

An extensive list of analytics programs for SEO and social media.

A few notes:
This is not a complete list, but it is one of the bigger lists and represents a sizeable amount of what’s available out there. The entries aren’t in any particular order. Many of the analytics programs also have some type of tool aspect — so you can take action on what you learn through analytics — and I included those, as well. There seems to be a natural progression in which tools add analytics elements and analytics programs add tools. Read More

4 Ways To Boost Traffic To Your Tradeshow Booth

You have to do something special to stand out from the competition at tradeshow booth. From the decision on upgrading your old display to hand-picking the best relationship oriented sales people to man your show booth. There are so many options to improve your visibility at your next show exhibition.

Use these four tips to boost traffic at your tradeshow booth to get more customers and expand your brand identity. Read More

What Makes Trade Show Content “Pop”?

“What are the best kinds of content for us to use at our live event?”

There is no one correct answer here, but what we do know is that the old world of setting out a stack of data sheets with a kindly sales engineer at a demo station is clearly not enough. If you look around at what some of the most effective tech companies are doing on trade show floors with their content, several trends are obvious. I can deduce 4 key elements Read More

Scary Trade Show Marketing Mistakes

Throughout the year businesspeople spend significant amounts of funds and resources on trade shows. From attendee reservations, exhibit space, displays and marketing materials as well as promotional giveaways, they want to have a presence. The concept behind shows is to make a good impression and attract people to your brand. Efforts should get those passing by to engage with you and enter your exhibit space.

The four biggest mistakes that small and medium size businesses’ make at trade shows are the following:Read More

Display Marketing Tips and Advice For Trade Shows

Trade show attendance represents a considerable investment for organizations of all sizes. Regardless of a company’s market share, any booth manager will tell you that shows can oftentimes mean the difference between a good year and a stellar year, and the reason is entirely self-evident. Trade shows offer the kind of direct access to hundreds or even thousands of prospective clients that you just won’t experience anywhere else. And because most trade shows wrap up afterRead More

5 Event Marketing Trends You Cannot Afford to Ignore

If you want to produce great events, your marketing efforts have to be absolutely on point. Here are 5 trends related to event marketing that could be game changers over the next 12 months.

There is no denying that major changes have been happening in event marketing in the past few years. Many of the changes have been driven by technological advances within the industry. Other changes have been driven by shifts in what peopleRead More

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