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Why California's Wildfire Season Has Been So Long And Destructive

Wildfires are tearing across Southern California, forcing more than 200,000 people to flee their homes in and around Los Angeles and Ventura counties. It's an out-of-control situation and only getting worse, with peak fire conditions expected to last through at least Saturday, according to the National Weather Service. These devastating blazes come during a disturbingly destructive and long wildfire season throughout the west. Earlier this fall, Northern California experienced the deadliest fire disaster in state history.Read More

5 Tips for Attention-Grabbing Holiday Marketing Campaigns

Holidays should be loaded with goodness and cheer, yet for some shoppers, they're loaded with irritations: strain, gorging, abhorrent gifts and genuinely exhausting promoting efforts. When it comes to holiday promotions, shoppers are burnt out on observing a similar old more interesting methods of expression, for example, Santa offering a ten - pack of hole punnch machines or holiday fruit basket from a client. Here experts offer tips for creating well-timed holiday messaging that actually will reasonate with customers.

1. ‘Season’s Greetings’ matters. Whether to use a more secular tagline such as “Happy Holidays” or a more religious one like “Merry Christmas” or “Happy Hanukkah” depends on your audience. “Overall, the holiday season is all about being welcoming and warmRead More

Brand Activation and its Role in Driving Consumer Engagement And Awareness

Many popular brands are using activations to build popularity and give the consumer an experience that will make them feel a real personal connection to the company.

What is brand activation?

Have you ever noticed when you go to buy a popular brand's product, do you ever stop to ask yourself, how did they become so trustworthy and admired?

When a product is first manufactured it is virtually unknown to the general public.Read More

Prepare for 10 Social-Media Trends in 2018

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices.
Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as social norms related to social media change. Here are the top 10 social media trends to prepare forRead More

Important Metrics for Measuring Your Trade Show Marketing ROI

When you decide to put the time, money and effort into marketing through trade shows, it only makes sense that you would want to know whether all that you put into the show is worth it. While you can walk out of any show with a list of contacts, contacts are not the only measure of success—you need to take a hard look at results and of course your return on investment. Data can help you discover what worked, what didn’t andRead More

WTF is Micro-Moment Marketing?

Micro-moments are critical touch points within today's consumer journey. Consumers are bombarded by ads, offers, tweets, content, emails, texts, push notifications and everything else imaginable. As a whole, the industry has reached a point of "content shock" where consumers cannot consume much more content than they already are. Consumers already spend an average of 4.7 hours each day on their smartphones, thus the way brands and marketers think about capturing the attention of consumers needs toRead More

Trade Show Booth Success Tips 1 thru 15

Getting a positive ROI from a trade show booth is tough.

The benefits of exhibiting at a trade show can surpass any marketing or growth technique. Trillions of business deals are done at trade shows every year. The biggest and best trade show booths definitely have the edge, but not all are successful.

Why is that?

Some businesses seem to have the secret recipe for networking at trade shows. It’s no secret, it’s simply this:Read More

Trade Shows/Events Postponed as Hurricane Irma Upgraded Again to a Cat 5 Storm

Just 2 weeks after Hurricane Harvey wreaked obliteration on the Texas Coast, Hurricane Irma now is hurtling toward a strike in Florida, prompting organizers to postpone events or ending them earlier than scheduled.

With the state of Florida declaring a state of emergency in 67 counties, the opening of the Miami International Auto Show,Read More

Wow the Crowd With a Smaller Trade Show Booth

Never underestimate the power of a small trade show booth. You may assume that bigger is always better, but you would be wrong. The truth of the matter is that planning, creativity, enthusiasm, and an engaging custom exhibit design, all trump booth size - every single time.

Honestly, a big, flashy, trade show booth can be deeply flawed. There are many mistakes that can be easily made when implementing a trade show exhibit design in such a large space. For instance, one can be tempted to fill the entire space with text and images, creating an overwhelming effect that drives viewers away with a headache. An overall rule of thumb for trade show booth designs is that they should be 40% empty space.Read More

18 Ideas for Boosting Trade Show Marketing

For many organizations, trade events represent the largest financial chunk of an overall marketing strategy. To guarantee that you get the maximum return on your trade show dollar, spend some time planning creative touches that can help you stand out from the crowd. Here are 18 ideas you can use to put together a memorable trade show presence that will get people talking before, during and after the event.Read More

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