Make Social Media Work For You
Set achievable goals that will allow you to get your feet wet. Start to engage and build up new connections, as well as your existing customer base. Start small, and as you get more comfortable and social media savvy, Read More
Personalizing Your Tailgate Event
Super Bowl 2014 comes to fruition with a football game in Metlife stadium and a bevy of parties throughout New York, New Jersey and the entire country on Febuary 2nd. Will you watch? A tailgate party is a great way to celebrate Read More
Consumer Electronics Show 2014: Gadgets Galore - The Highlights
CES — opens on Tuesday. And, so far, the news — or at least the buzz– seems to be on ultra-high definition TVs, curved and bendable TVs from (Samsung and LG), fitness devices and — believe it or not — some news on Read More
Engagement: A Key to Successful Brand Revitalization
Marketing, as we know, is all about engaging in a war against competitive forces to win market share. For this goal, marketers create warriors which win the viceral battle for them, and these warriors are called BRANDS. Brands have proved their valuation by earning premiums, decimating competitions and even beating time factors (as many brands are still leader as they were a century ago). Owing to this, marketers have Read More
5 Quick and Easy Tips to Move you Toward a Dialogue With Your Peeps
1. Keep It Real
Be sincere and genuine when you take part in an online conversation. When someone has a gripe or a problem with your brand then it’s up to you to address it. Put your excuses in a box, lock them up and throw away the key. Instead, opt for an honest Read More
What’s Your Level of Sponsored Engagement?
In today’s buyer-empowered world, marketers need to seize every opportunity to start a relationship, generate goodwill, and earn the trust of prospective buyers. It’s tempting to want to stick with marketing tactics that take the least amount of time and money to execute. But it’s often not in your company’s best interests to do so. A solid marketing mix that incorporates photo event marketing is critical Read More
Using Hashtags At Photo Ops
Hashtags are social media speak for an affinity group and they are a way to share your ideas, conversations and content with your loyal group of immediate followers on social media networks like Twitter. For example #bslv represents a group of people conversing about Cigar Aficianado's Big Smoke 2013. #TopOfTheLake accesses conversations about Read More
The Social Trade Show
Personalize your contacts with every potential trade booth visitor” says Traci Browne in her book THE SOCIAL TRADE SHOW.
A bit of history
The curtained photo booth we commonly see today is attributed to Russian Anatol Josepho. One standing on Broadway, New York City, USA in 1925, is said to be the first of the many photo booths to come later. This opened up people’s minds to the idea of the photo booth being used mainly for fun Read More
What trends should be on every marketers’ radar in 2014?
With just a couple of months until the new year arrives, it’s time to start thinking about the trends that are dominating brand marketing and will stick around or get even bigger in 2014. These are the brand marketing trends that can open significant opportunities or create big challenges over the next 12 months. Is your brand ready for them? Read More
Takes more than a pretty exhibit to succeed at an EXPO
Literal sales are not transacted on the EXPO floor, the greatest objective is generally to collect as many qualified leads and visitor information as possible. Then comes the all-important Read More