Top Trade Show Trends for 2018
We are entering one of the busiest times of year for event and trade show managers. Budgets and plans are due for next year’s show calendar and the fall historically hosts the most events. Added to that, many companies hold an annual sales or strategy meeting at the end of the calendar year (or at the beginning of the New Year) that requires a lot of attention and planning. With that in mind, we thought it would make sense to revisit our Top 5 Trade Show Trends from the beginning of 2017 to see if there are any notable updates to helpRead More
Before, During and After a Trade Show: 12 Tips to Market Your Business Effectively at Trade Shows
Not sure if a trade show is the right way to market your business? For a B2B brand, advertising at trade shows can be an enormous boon, unfortunately many struggle to generate new business—frequently because they aren't clear about their own goals or fail to develop a comprehensive strategy for the event.
Before the Show
Begin planning months before the event.
Trade shows are a huge investment in both time and money. You’ve likely registered and requested a booth months in advance, so you have little excuse to procrastinate on your promotion strategy. Especially if you intend to use direct mail or dedicated landing pages for promotion, you’ll need to meet deadlines at least a few weeks in advance to account for design,Read More
Showcase Your Customers
Even if your product may not be visually stimulating, engage your customers, they may have stories that involve using your product.
The goal is to highlight a down-to-earth story in a visual way.
You might think that counting likes is a little bit less data-driven than you need to be. But, on Instagram, a brand should focus on engagement and followers. Your in-house team can’t necessarily keep producing amazing visuals all year!
Why California's Wildfire Season Has Been So Long And Destructive
Wildfires are tearing across Southern California, forcing more than 200,000 people to flee their homes in and around Los Angeles and Ventura counties. It's an out-of-control situation and only getting worse, with peak fire conditions expected to last through at least Saturday, according to the National Weather Service. These devastating blazes come during a disturbingly destructive and long wildfire season throughout the west. Earlier this fall, Northern California experienced the deadliest fire disaster in state history.Read More
5 Tips for Attention-Grabbing Holiday Marketing Campaigns
Holidays should be loaded with goodness and cheer, yet for some shoppers, they're loaded with irritations: strain, gorging, abhorrent gifts and genuinely exhausting promoting efforts. When it comes to holiday promotions, shoppers are burnt out on observing a similar old more interesting methods of expression, for example, Santa offering a ten - pack of hole punnch machines or holiday fruit basket from a client. Here experts offer tips for creating well-timed holiday messaging that actually will reasonate with customers.
1. ‘Season’s Greetings’ matters. Whether to use a more secular tagline such as “Happy Holidays” or a more religious one like “Merry Christmas” or “Happy Hanukkah” depends on your audience. “Overall, the holiday season is all about being welcoming and warmRead More
Brand Activation and its Role in Driving Consumer Engagement And Awareness
Many popular brands are using activations to build popularity and give the consumer an experience that will make them feel a real personal connection to the company.
What is brand activation?
Have you ever noticed when you go to buy a popular brand's product, do you ever stop to ask yourself, how did they become so trustworthy and admired?
When a product is first manufactured it is virtually unknown to the general public.Read More
Prepare for 10 Social-Media Trends in 2018
In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices.
Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as social norms related to social media change. Here are the top 10 social media trends to prepare forRead More
Important Metrics for Measuring Your Trade Show Marketing ROI
When you decide to put the time, money and effort into marketing through trade shows, it only makes sense that you would want to know whether all that you put into the show is worth it. While you can walk out of any show with a list of contacts, contacts are not the only measure of success—you need to take a hard look at results and of course your return on investment. Data can help you discover what worked, what didn’t andRead More
WTF is Micro-Moment Marketing?
Micro-moments are critical touch points within today's consumer journey. Consumers are bombarded by ads, offers, tweets, content, emails, texts, push notifications and everything else imaginable. As a whole, the industry has reached a point of "content shock" where consumers cannot consume much more content than they already are. Consumers already spend an average of 4.7 hours each day on their smartphones, thus the way brands and marketers think about capturing the attention of consumers needs toRead More
Trade Show Booth Success Tips 1 thru 15
Getting a positive ROI from a trade show booth is tough.
The benefits of exhibiting at a trade show can surpass any marketing or growth technique. Trillions of business deals are done at trade shows every year. The biggest and best trade show booths definitely have the edge, but not all are successful.
Why is that?
Some businesses seem to have the secret recipe for networking at trade shows.
It’s no secret, it’s simply this:Read More