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BLOG #8

Five Trade Show Games That Build Brand Awareness

Incorporating trade show games into your marketing strategy is a great way to increase booth traffic and generate more trade show leads. But, trade show games are no use to your brand or trade show marketing efforts unless they build brand awareness, collect quality contact information, and increase your ROI.

1. Trade Show #Hashtag Prize Game
Using a brand specific hashtag to host a trade show game on Twitter, Instagram, Facebook, and/or Google+ is an easy and fun way to get a large number of attendees to participate in your game both on and off the trade show floor. When developing your trade show hashtag prize game follow these steps: Read More

Getting the Most Out of Instagram Marketing

You don't have to be a superstar to leverage the power of Instagram. Brands, retailers, tech companies and other organizations use Instagram every day to reach consumers, sell online and grow a following. Here are Ten ways they're doing it, and how small businesses can do it, too.

But singer Beyoncé proved to the world that Instagram is more than just another social media platform. On Dec. 12, 2013 just before the stroke of midnight, the superstar released a surprise album by announcing it on the photo-sharing website. In three days, she sold a record-breaking 617,000 copies on iTunes and nabbed the No. 1 spot on the Billboard charts. If you're not using Instagram for marketing yet, Read More

Ten Interactive Trade Show Game Ideas That Help Build Brand Awareness

Increase Brand Awareness with These Trade Show Marketing & Booth Game Ideas

1.Twitter Prize Game
Mix social media with a trade show game by encouraging attendees to tweet at your company using trade show specific hashtags. Then select one winner every hour, or every day to win a prize. Notify the attendee by following them on Twitter and tweeting Read More

Successfully Marketing Yourself at a Trade Show

An ever increasing portion of my work comes from clients in the trade publication industry. This past week I attended a trade show for my industry. I knew this was going to be an amazing opportunity to network, make connections, and, fingers crossed, make some new clients. I realized I needed to come up with a strategy that would set me up for success and assure that I got the most out of my experience. A made a list of ideas to try out. I took the ones that worked the best and developed this simple five step plan that will make your next trade show visit a beneficial Read More

Sponsorship 2.0: The Next Generation of Trade Show Marketing

It never ceases to amaze me how many hats trade show managers have to wear. We can’t just be good at what we do on a day-to-day basis.

We also need to stay on top of constantly changing trends in consumer behavior and sponsorship management, often making decisions that impact millions of consumers and business partners Read More

Nine Provocative Ways for Brands to Flaunt Wearable Tech

Smart wearables and sensor-laden devices (SLDs) have the potential to raise brand engagement to new heights. Wearables are not simply another extension of your social media strategy but can handle something that smartphones cannot, namely a constant interaction between the computer and user that enables ambient intelligence, ubiquitous computing and biometric Read More

Ten Easy Ways to Shine

You exhibit at trade shows to generate qualified leads abd showcase your company’s products and ideas. You are also there to listen to prospective clients and hear what their expectations are.

So, how do you make certain that your booth is not lost in the shuffle? In trade shows, as in life, you have to take chances Read More

Get More Visitors at your Trade Show Booth with Effective Internet Marketing

HubSpot defines outbound marketing as sending messages through traditional, mass means of communication like advertising, cold calling, and trade shows and events. Outbound marketers push their message out to a vast audience in hopes of it resonating with the select few Read More

Impress and Engage Your Customers

Give-a-ways can be a great way to pull more traffic to your trade show or marketing event booth.

Trade show giveaways, also known as trade show swag, freebies, samples, handouts, and traffic builders, are generally sold by promotional products companies and can be a great method to further promote, market, and advertise your company and products or service for trade shows, conventions, conferences, and other marketing events and gatherings. Read More

8 Ways To Crush Your Trade Show Competition

There are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. But there are other, smarter ways to Read More

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