How to Win at Trade Shows (Hint: It Involves Social Media)
For what is likely one of the biggest investments in the annual marketing budget, the bottom line is that trade shows—and especially big trade shows—can feel like a waste of time and money.
Big shows are not the place to get big coverage—or much else
Sixty-four percent of marketers say they have been disappointed when attending major trade shows like SXSW, Money2020 and CES. Top reasons cited include cost of attendance Read More
5 Technology Trends to Consider for Your Trade Show Exhibit
People love technology. It has livened up the trade show industry as it allows consumers to experience products and services in a new way. While there is no replacement for good old fashioned human connections, technology is a wonderful addition to your trade show marketing strategy. Your exhibit design company can suggest a few great features for your booth, but it doesn’t hurt to educate yourself on your options.
Here are five technology trends to consider for your custom trade show exhibit.
Digital signage is an effective way to make your display stand out. People are attracted to bright lights and high quality visuals Read More
The Art Of The Pour: Think latte art's a tired trend?
You haven't seen the coffee art created by barista Lee Gang-bin. This barista quit the military to become a coffee artist co-owner of Café C.THROUGH in Seoul, South Korea. This Instagram artist shares his work on the Instagram account @leekangbin91 and creates latte art that will make every kid want to grab coffee with mom in the morning (just make sure you ask their doctor first).
Using colored icing -- a technique he calls "cream art" -- Lee transforms regular cups of coffee into incredible works of art.
"Coffee is a fairytale to me". "It helps me express exactly what I want and brings my dreams to life. People who specialize in latte art usually only use two colors: black and white. But I wanted to break that color limit."
Barista Gang-bin, transforms regular cups of coffee into incredible works of art. Read More
How To Evaluate Your Event Marketing Strategy And Define ROI
As a marketer, one activity that’s in all likelihood to come high on your agenda is event marketing - and with good reason. Research recently released by the CMI has revealed that for 69% of content marketers, in-person events and blogs are the two most effective methods they use.
Numbers are what make the B2B world go round. From how many leads are being generated, to the number of calls being made and the all-important sales figures. So for marketing teams, being able to measure and prove a positive ROI for different activities Read More
Social Media Branding Strategies Every Business Should Follow
Social media can be used for a variety of purposes. Whether it’s social selling, content marketing or customer support, social media gives you the perfect opportunity to reach your target audience and build your brand.
However, with so many different platforms available and heavy competition on all of them, it can be difficult to set your brand apart and carve out your place on Twitter, Instagram and Facebook.
Is your brand being represented the way you want it to on social media? If the answer is no, follow these 10 social media branding strategies to amplify your results:
1. Choose The Right Networks
If you’re not gaining any traction on some of the social media platforms you’re active on, it may not entirely be your fault. With hundreds of social media apps out there, and new ones popping up every day, it’s tempting to jump into all of them. However, every social network might not be the right fit for your company. Your job is to find the networks that align with your brand’s image and goals. Read More
Enhancing Your Next Trade Show With Augmented Reality
For those of us with a product we are passionate about, finding an ideal audience can prove to be an incredibly daunting task. Online marketing is a great tool, but there are situations where it just doesn’t do your product justice. One highly successful solution that several of our clients have used to overcome this obstacle is hitting the road and attending various trade shows.
Trade shows are filled with hundreds to thousands of potential customers searching for a reliable brand. Not only does this Read More
10 Innovative Trade Show Booth Objectives for Attracting Visitors
You’ve secured your spot at THE upcoming trade show – the one everyone in your industry attends. There’s a 10×20 trade show booth with your name on it. But how do you make those potential clients stop and notice you?
Forget the generic table skirt and boring curtain background. Why spend cash on a prime location if you’re not going to stand out? Attedees aren’t drawn to a dull booth that looks the same as all the others. By infusing your booth with your brand and implementing some of these creative trade show booth ideas, you’ll turn your display into a beacon that pulls in crowds. Read More
Seven Secrets to Owning the Tradeshow in 2018
Conferences, tradeshows and exhibits are a battleground for consideration. The ocean of competition is overwhelming. Your booth needs to incorporate the latest in technology and innovation, along with a dash of that little something extra, to win the lead war. In spite of the fact that being the conversation of the display lobby can be troublesome, this is the year you could own the tradeshow with a little planning, Read More
Plan your work, Work your plan
You don’t have to have the biggest booth in the hall, hire celebrities to man your booth or give away a BMW to reach tradeshow success. Any company on almost any budget can be successful at tradeshow marketing if they take the time to develop a solid strategy, execute it and follow through on post-event activities.
While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment.
If you’ve been to a tradeshow, you’ve seen the disparity. Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. Read More
Think Of Your Brand In The Context Of Editorial Publishing "Storytelling"
Branded online content has come a long way over the years, rising from a virtual unknown just a decade ago to become one of the holy grails of modern digital marketing.
For all the awareness around the importance of content, oftentimes brands fail to capitalize on it by producing content that never gets out of the gate — that is, not maximizing engagement with their intended audiences. It’s almost like the term “branded” is being taken too literally: Companies will churn out content on a regular basis but will fill it with much too much promotion and not enough of a Read More