8 Ways To Crush Your Trade Show Competition
There are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. But there are other, smarter ways to Read More
19 Ways to Integrate Social Media into your Next Trade show or Event
Integrating social media into your tradeshow and event marketing plan is a great way to enhance your company’s next tradeshow presence. I have promoted and exhibited at more tradeshows than my family has fingers and toes! But now as a Social Media Marketing Director, it is fun to integrate the two worlds together. Here are some ideas on using social media to connect with your prospects, customers and show attendees before, after, and during your events for optimal results.. Read More
7 Surefire Tips of Highly Effective Trade Show Marketers
These are the trade show marketing habits that, if you refine, will make you an invaluable resource for your company. We're not promising you trade show success if you follow these steps – we just know that these skills are second-nature for those who thrive at trade shows Read More
Want More Sales? Try Using These 13 Influential Words
As the primary "weapons" to convert prospects into customers, words are incredibly important to salespeople. How sales reps deliver their messages and converse with contacts can have a dramatic effect on the outcome of a conversation. Using the wrong phrase might cast a negative shadow on the proposal, while tweaking just a few words in the pitch might induce someone to buy immediately. The underlying message is certainly critical, but the words used to deliver it are equally so. Read More
Why Does A Seven Month Old Need A Facebook Page?
If you're like most people on social media, you probably see adorable pictures of babies pop up in your feed all the time, put there by proud friends and family. If you're a parent, chances are you may upload photos of your own beautiful brood – but just because sharing your child's image is an everyday occurrence doesn't mean it's safe. Read More
How To Dress For A Trade Show
High heels? Low cut sweaters? T-shirts? Blue jeans? Your clothing choice makes the first impression at a trade show. And at a trade show, first impression is everything. If you want to be taken seriously, whether as an exhibitor or as an attendee, choose your attire wisely
General attire: When choosing your wardrobe Read More
Trade Show Etiquette Pays
You’ve invested in a winning display, eye-catching signage, pre-show marketing activities and appealing giveaways. What about your exhibit staff? All these investments can be a waste of time and money if your staff doesn’t understand trade show etiquette.
Trade show exhibit staffing is critical to the success of your trade show attendance: your staff can Read More
Choosing the Right Trade Show, Conference or Convention to Attend
Before you can get to the event-based marketing prep work for your business at a trade show, you have to figure out which one(s) you’re going to attend. You don’t want to wait until the last minute to decide which event you’re going to, because you’ll end up screwing yourself out of the time required to effectively prepare Read More
Trade Show Planning Timeline: Manage Your Logistics And Marketing
Mastering the deadline-driven world of trade shows depends on great planning.
All too often, important marketing planning gets overshadowed by urgent logistics planning. Because of the flood of deadlines, we get more distracted by the “what to do” rather than the “why to do” it.
Yet it’s just as essential to plan marketing things. Things such as your goals for the show, Read More
How To Ruin A Really Good Trade Show Booth
What’s the number one cause of a negative impact on your brand at your exhibition booth? Disorder and Clutter! Disorder and Clutter happens at a trade show almost by accident. It can happen when one of your staff carelessly places a coffee cup on the display, leaves a notebook on a counter, drapes a jacket over a chair or ignores the scatterings of literature or products by visitors. It all produces disorder and clutter which in turn affects visitor’s perception of your corporate professionalism. Read More