Sorry, But You’ve Already Missed The Boat On Today’s Hottest New Marketing Opportunity
By the time something is broadly recognized as the next great opportunity, it’s really just table stakes.
The first online banner ad, for AT&T, had a 44% click rate. Today’s average click rate for an ad the same size (468×60) rounds off to a nice even click rate of Read More
Green Screen or Step And Repeat Experiential Marketing Tactics – “They're Tried & True
Green screen and step and repeat candid instant photography has been around for quite a bit of time because they are proven marketing models that work. And while the majority of experiential event marketers are familiar with green screen and step and repeat forms of instant photography, there are still plenty of consumers who have never taken a green screen or step and repeat photo, ever! For many event attendees, green screen or step and repeat candid photo booths remain a fresh Read More
Make Social Media Work For You
Set achievable goals that will allow you to get your feet wet. Start to engage and build up new connections, as well as your existing customer base. Start small, and as you get more comfortable and social media savvy, Read More
Personalizing Your Tailgate Event
Super Bowl 2014 comes to fruition with a football game in Metlife stadium and a bevy of parties throughout New York, New Jersey and the entire country on Febuary 2nd. Will you watch? A tailgate party is a great way to celebrate Read More
Consumer Electronics Show 2014: Gadgets Galore - The Highlights
CES — opens on Tuesday. And, so far, the news — or at least the buzz– seems to be on ultra-high definition TVs, curved and bendable TVs from (Samsung and LG), fitness devices and — believe it or not — some news on Read More
Engagement: A Key to Successful Brand Revitalization
Marketing, as we know, is all about engaging in a war against competitive forces to win market share. For this goal, marketers create warriors which win the viceral battle for them, and these warriors are called BRANDS. Brands have proved their valuation by earning premiums, decimating competitions and even beating time factors (as many brands are still leader as they were a century ago). Owing to this, marketers have Read More
5 Quick and Easy Tips to Move you Toward a Dialogue With Your Peeps
1. Keep It Real
Be sincere and genuine when you take part in an online conversation. When someone has a gripe or a problem with your brand then it’s up to you to address it. Put your excuses in a box, lock them up and throw away the key. Instead, opt for an honest Read More
What’s Your Level of Sponsored Engagement?
In today’s buyer-empowered world, marketers need to seize every opportunity to start a relationship, generate goodwill, and earn the trust of prospective buyers. It’s tempting to want to stick with marketing tactics that take the least amount of time and money to execute. But it’s often not in your company’s best interests to do so. A solid marketing mix that incorporates photo event marketing is critical Read More
Using Hashtags At Photo Ops
Hashtags are social media speak for an affinity group and they are a way to share your ideas, conversations and content with your loyal group of immediate followers on social media networks like Twitter. For example #bslv represents a group of people conversing about Cigar Aficianado's Big Smoke 2013. #TopOfTheLake accesses conversations about Read More
The Social Trade Show
Personalize your contacts with every potential trade booth visitor” says Traci Browne in her book THE SOCIAL TRADE SHOW.
A bit of history
The curtained photo booth we commonly see today is attributed to Russian Anatol Josepho. One standing on Broadway, New York City, USA in 1925, is said to be the first of the many photo booths to come later. This opened up people’s minds to the idea of the photo booth being used mainly for fun Read More