The Social Trade Show
Personalize your contacts with every potential trade booth visitor” says Traci Browne in her book THE SOCIAL TRADE SHOW.
A bit of history
The curtained photo booth we commonly see today is attributed to Russian Anatol Josepho. One standing on Broadway, New York City, USA in 1925, is said to be the first of the many photo booths to come later. This opened up people’s minds to the idea of the photo booth being used mainly for fun Read More
What trends should be on every marketers’ radar in 2014?
With just a couple of months until the new year arrives, it’s time to start thinking about the trends that are dominating brand marketing and will stick around or get even bigger in 2014. These are the brand marketing trends that can open significant opportunities or create big challenges over the next 12 months. Is your brand ready for them? Read More
Takes more than a pretty exhibit to succeed at an EXPO
Literal sales are not transacted on the EXPO floor, the greatest objective is generally to collect as many qualified leads and visitor information as possible. Then comes the all-important Read More
Incentives Can Motivate Your Booth Staff
It's critical to have the right people in your booth at a trade show. For example, if the media may be present, make sure to have an employee who is experienced in dealing with the media. If you will be presenting technical products, have a member of your technical staff present.
You can't expect a couple of sales reps to be able to wear many different hats. They're only going to have three minutes or less to engage attendees in the right way, so it's Read More
What Exactly IS Lead Nurturing?
The process of engaging prospects by providing the information and dialogue they need at each stage of their buying process to position your company as the best choice to help them achieve their objectives.
Just sending a lot of emails to your prospects is not “engagement.” Read More
Photo Activation - New Rules of Event Marketing…
I just got back from Sundance, and the giant gorilla in the room is to use Facebook, Email and Twitter through your event and on-site activity? The first thing that's happening is that I'm seeing a lot of brands encouraging people to become fans right there on site. It used to be that you'd have to have a computer there and encourage people to sign directly on your machine. Now, you can offer a direct reward, a prize, a premium, for fanning the product right then and there on their smartphone or mobile device. Read More
Experiental Marketing Awareness
The rise of engagement advertising is simply this – marketers have to be mindful of the emotional reactions that they create, be authentic in creating positive emotional reactions, and make it easy for people to try their brand/product, thus (hopefully!) solidifying Read More
Trade shows, The Fremont Experience style
One night after working for a client at the Convention Center in Las Vegas, I wandered downtown to the modern technological marvel once known as Glitter Gulch. If you have never been, to the Fremont Street Experience, it is a colorful mix of hourly light shows featuring 12.5 million lights and 550,000 watts of amazing sound, booze, neon, girls and gambling.
Every night of the week tourists get to experience a tiny taste of the excitement and energy Read More