Takes more than a pretty exhibit to succeed at an EXPO
Literal sales are not transacted on the EXPO floor, the greatest objective is generally to collect as many qualified leads and visitor information as possible. Then comes the all-important Read More
Incentives Can Motivate Your Booth Staff
It's critical to have the right people in your booth at a trade show. For example, if the media may be present, make sure to have an employee who is experienced in dealing with the media. If you will be presenting technical products, have a member of your technical staff present.
You can't expect a couple of sales reps to be able to wear many different hats. They're only going to have three minutes or less to engage attendees in the right way, so it's Read More
What Exactly IS Lead Nurturing?
The process of engaging prospects by providing the information and dialogue they need at each stage of their buying process to position your company as the best choice to help them achieve their objectives.
Just sending a lot of emails to your prospects is not “engagement.” Read More
Photo Activation - New Rules of Event Marketing…
I just got back from Sundance, and the giant gorilla in the room is to use Facebook, Email and Twitter through your event and on-site activity? The first thing that's happening is that I'm seeing a lot of brands encouraging people to become fans right there on site. It used to be that you'd have to have a computer there and encourage people to sign directly on your machine. Now, you can offer a direct reward, a prize, a premium, for fanning the product right then and there on their smartphone or mobile device. Read More
Experiental Marketing Awareness
The rise of engagement advertising is simply this – marketers have to be mindful of the emotional reactions that they create, be authentic in creating positive emotional reactions, and make it easy for people to try their brand/product, thus (hopefully!) solidifying Read More
Trade shows, The Fremont Experience style
One night after working for a client at the Convention Center in Las Vegas, I wandered downtown to the modern technological marvel once known as Glitter Gulch. If you have never been, to the Fremont Street Experience, it is a colorful mix of hourly light shows featuring 12.5 million lights and 550,000 watts of amazing sound, booze, neon, girls and gambling.
Every night of the week tourists get to experience a tiny taste of the excitement and energy Read More
A solid event marketing strategy
Event marketing is more than nice booth graphics and collecting visitor names.
A solid event marketing strategy shows potential customers the high quality of your products and services at the event, but trade show marketing starts with planning and pre-show marketing months before the event and carries through to following up on each and every lead. Read More
Step And Repeat The Celebrity Treatment
You may not have celebrities at your event, but that doesn’t mean you can’t give your guests and trade event visitors a taste of celebrity life, and one of the most fun ways to do so is by adding a red carpet and a digital step-and-repeat background inserted into every photo using Green Screen marketing photo activation.
A ‘step-and-repeat’ photo background is a digitally created background with repeating logos (of the event host, sponsors, etc.). Read More