Re-defining Your Brand Through Corporate Events
Corporate events are the perfect opportunity to really change the perception of your brand, not through traditional advertising methods - but by immersing your clients in a world that will really get people talking. Because more often than not, it’s not just a matter of getting attendees to show up. The best corporate events are those which manage to create a world of their own - one that’s fully immersive and makes your guests feel like they’re part of something unique.
We’ve seen this to be true across all sectors - from automotive, to telecoms, from utilities to banking - people are at the very heart of the event experience." Read More
Contest Promotion for Tradeshows, Marketing & Promotional Events - The Only Guide You'll Ever Need
So you've created a contest & now you're getting ready to launch it to the world. This guide will take you step by step through some of the key strategies for promoting your contest.
Promotion is often a massively overlooked part of the marketing process, and the amount you need to promote will depend on the maturity of your business, how many existing channels you have at your disposal & also your industry.
For this reason we've broken this article down into a few sections: Read More
Experiential Marketing Using Photo Entertainment
Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand – loosely defined as messaging you can touch, feel or view in a physical space.
While traditional advertising communicates the brand and product benefits, experiential marketing tries to immerse the consumers within the product by engaging as many other human senses as possible. The goal of experiential marketing is to form a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision.
Experiential Marketing & Photography
We’ve all seen the popularity of photobooths in recent years – there’s hardly a function where a photobooth isn’t tucked away Read More
Brand Activations That Foster Engagement
The debut of the connected soda machine that enable you to create virtually any flavor of drink you desire by pushing different buttons represents innovation -- and a physical manifestation of brand activation.
You might not invent the next interactive soda machine but you, too, can execute effective brand activation. How so? By creating an ardent connection between your brand and customers that motivates them to take desired actions.
Brand activation comes in many forms and is delivered through multiple channels. Brand activation that resonates with customers and achieves results calls for strategic planning that starts with "why." Why will your target audiences care? Why would they engage? Then focus on the "how. Read More
Who's Responsibility Is It To Keep Booths Busy?
I believe there is a lot of support we can give to those kind souls who decide to purchase exhibition space at trade events.
Driving attendees to exhibition stands is not an easy one. It requires creativity, smart communication and tech awareness. The tactics described in this article will surely be helpful for those event professionals willing to help their exhibitors. I believe the role of event professionals should be similar to how governments tackle health issues. Running communication campaigns to improve citizens’ health is much cheaper than paying for expensive medical bills. In the same fashion it is much better to work with your exhibitors to provide them tactics to increase attendee traffic rather than leaving it up to them. The prize you are running for is renewal next year. Whenever someone signs up for your exhibition, it is good practice to offer them tools and support to make the most of their investment. After all we know how difficult Read More
6 Tips for Making the Most Out of Trade Shows and Conferences
Trade events can either be small, intimate, and local, or they can be international huge events, but in either case, preparing for your industry events is similar, and we’ve listed 6 tips to help you make the most of your industry trade shows and conferences.
1. Plan early.
Most events know their dates at least a year in advance if not more. In order to get the best deals on both attending and exhibiting fees, plan early. The earlier you plan, the better rates you will receive. Additionally, when you plan early, you have time to get all of your promotional and collateral materials designed and planned, and you’re not stressing yourself over small things closer to the conference or trade show dates.
Planning early also gives you time to focus on your outbound marketing efforts. Read More
35 Ways to Make Your Next Book Signing a Huge Event with Social Media!
Here are some tips and suggestions by professional speaker and author Larry James that have helped increase the number of books sold at a book signing. Many are his own, and some were suggested by other author friends. Each book store has its own distinctive personality. Although I do not attempt to do all of the suggested tips at every signing,Read More
Innovative Ways That Businesses Are Using Snapchat
Snapchat produced features once more this week by announcing s were as from claiming Chat, a characteristic that permits clients with content Furthermore feature message Previously, ongoing. Similarly as Snapchat proceeds to develop and evolve, Along these lines does its client build for brands that need aid captivating for fans through the app. Below are five inventive ways how brands are utilizing Snapchat to motivate advertising efforts.
World Wildlife Fund’s #LastSelfie Snapchat Campaign Raises Awareness Read More
Why Big Data Is Just Going To Get Bigger
The use of data analytics and data mining have come a long way in integrated marketing.
But “we’ve hardly skimmed the surface,” says Neudesic, a firm specializing in custom data management and CRM solutions. The firm predicts analytics that seem familiar now will look very different by decade’s end.
While just about all structured data (like that in databases and spreadsheets) can beRead More
Event Technology That's Hot For 2016
With 2016 HERE, it’s a good time to take a look at what’s hot for event technology, and how we can use that technology to improve both the experience of an event, as well as the bottom line success within your trade show display. It’s important to note that even though technology now allows for virtual meetings and webinars, in-person events still provide the best way to build relationships, network, find qualified buyers," Read More