Why Brands Need to Invest in Experiential Marketing
We search, social, video, newsfeed, display and now native ads: The amount of messaging pushed onto users’ screens has exploded, making it increasingly difficult to truly impact and connect with today’s consumers in digital channels. The brand’s message has to stand out among the thousands of others a user is exposed to every day. On top of that, brands are also competing with their audiences’ social circles, friends and family that constantly exchange content via newsfeeds, IMs, text messages and e-mails.
This information overload has led consumers to become more selective about the content they engage with, Read More
Connect With Consumers In Real Time... Reach Beyond The Boundaries Of Your Event
Photo activations at events can help brands associate with some of the best life experiences in a scalable way by passing authentic, visual messages person-to-person on a one-to-many basis. Aside from increased social stats and overall reach, brands also have access to niche, user-generated content to showcase in future advertising campaigns that is in line with the themes and emotions the brands are looking to associate with Read More
Make Awesome Sponsorship Packages for Trade Shows
Sponsors play a huge role in events of all types and sizes today. As an event planner, you may find that today, most event sponsors generate new sales leads, meet new contacts and raise awareness of their brand, products or services as a result of attending and sponsoring a trade show or conference year over year. Surveys show that most sponsors Read More
How to Make Trade Shows Work for You
Trade shows can be seen as a big investment, particularly by small businesses, but by investing in the short term, you can reap the benefits in the long term, turning the leads collected at a trade show into loyal customers.
To get the most out of your investment, it’s important to pick the right trade shows and conferences. By researching Read More
Ten Hot Association Meeting Sponsorships
Sponsors today need more than a logo on a banner. Under pressure to deliver a return on investment, they’re responding to sponsorship opportunities that deliver content, networking, or face time.
Sponsors want something “deeper, richer than just promotion,” says Donna Kastner, director, expo/sponsor sales and activation at Velvet Chainsaw Consulting. “They want to connect with attendees Read More
Let Your Brand Shine at Tradeshows
Public relations professionals spend much time and effort helping clients establish a brand identity. They think about how customers will perceive the brand, what image to portray, and what the business stands for. The brand identity they help develop is built upon with every decision made and every product or service launched. Read More
Understanding Trade Show Attendees & How to Generate Leads
When preparing for a trade show, it’s common for businesses to focus their efforts on things like giveaways, booth design, and marketing. Research shows, however, that the number one influence on attendee conversion at a trade show is how they interact with your booth staff. Trade show attendees weigh their personal interactions with exhibitor staff Read More
How To Measure Social Media ROI For Your Business
Social media now holds a place alongside print and broadcast as a major, essential marketing channel for businesses. As such, social media now should be held to the same standard as those channels: your social media ROI needs to contribute to your bottom line. Read More
Hashtags, Are There Any Specific “Rules"
The general rules of decorum state that you won’t “steal” an established hashtag for your own purposes, which is why it’s a good idea to run a Twitter search to see if the hashtag you’re thinking about using is being leveraged Read More
Winning the Fight for Customer Engagement
The most effective digital marketing campaigns today link back to an increase in overall business growth. For example, a successful campaign could be measured by an increase in new diners, members or customers by X percent. The best way to measure this is through benchmarking and data analysis. The expectation of PR practitioners as “data analysts” has become standard. Benchmarking is critical Read More