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Hashtags, Are There Any Specific “Rules"

The general rules of decorum state that you won’t “steal” an established hashtag for your own purposes, which is why it’s a good idea to run a Twitter search to see if the hashtag you’re thinking about using is being leveraged Read More

Winning the Fight for Customer Engagement

The most effective digital marketing campaigns today link back to an increase in overall business growth. For example, a successful campaign could be measured by an increase in new diners, members or customers by X percent. The best way to measure this is through benchmarking and data analysis. The expectation of PR practitioners as “data analysts” has become standard. Benchmarking is critical Read More

5 Strategies for using SlideShare in your Marketing

SlideShare averaged 60 million unique visitors a month in Q4 of 2013, making it one of the top 120 most-visited Web sites in the world. SlideShare is also a popular destination for entrepreneurs, attracting more traffic from business owners than does Facebook, Twitter, YouTube, or LinkedIn (which acquired SlideShare in 2012).

If you are not using the SlideShare social platform to promote your company you are missing out on one of the business world’s best-kept marketing secrets.

“SlideShare has migrated to the top of the entrepreneur’s list of storytelling venues, Read More

Five Trade Show Games That Build Brand Awareness

Incorporating trade show games into your marketing strategy is a great way to increase booth traffic and generate more trade show leads. But, trade show games are no use to your brand or trade show marketing efforts unless they build brand awareness, collect quality contact information, and increase your ROI.

1. Trade Show #Hashtag Prize Game
Using a brand specific hashtag to host a trade show game on Twitter, Instagram, Facebook, and/or Google+ is an easy and fun way to get a large number of attendees to participate in your game both on and off the trade show floor. When developing your trade show hashtag prize game follow these steps: Read More

Getting the Most Out of Instagram Marketing

You don't have to be a superstar to leverage the power of Instagram. Brands, retailers, tech companies and other organizations use Instagram every day to reach consumers, sell online and grow a following. Here are Ten ways they're doing it, and how small businesses can do it, too.

But singer Beyoncé proved to the world that Instagram is more than just another social media platform. On Dec. 12, 2013 just before the stroke of midnight, the superstar released a surprise album by announcing it on the photo-sharing website. In three days, she sold a record-breaking 617,000 copies on iTunes and nabbed the No. 1 spot on the Billboard charts. If you're not using Instagram for marketing yet, Read More

Ten Interactive Trade Show Game Ideas That Help Build Brand Awareness

Increase Brand Awareness with These Trade Show Marketing & Booth Game Ideas

1.Twitter Prize Game
Mix social media with a trade show game by encouraging attendees to tweet at your company using trade show specific hashtags. Then select one winner every hour, or every day to win a prize. Notify the attendee by following them on Twitter and tweeting Read More

Successfully Marketing Yourself at a Trade Show

An ever increasing portion of my work comes from clients in the trade publication industry. This past week I attended a trade show for my industry. I knew this was going to be an amazing opportunity to network, make connections, and, fingers crossed, make some new clients. I realized I needed to come up with a strategy that would set me up for success and assure that I got the most out of my experience. A made a list of ideas to try out. I took the ones that worked the best and developed this simple five step plan that will make your next trade show visit a beneficial Read More

Sponsorship 2.0: The Next Generation of Trade Show Marketing

It never ceases to amaze me how many hats trade show managers have to wear. We can’t just be good at what we do on a day-to-day basis.

We also need to stay on top of constantly changing trends in consumer behavior and sponsorship management, often making decisions that impact millions of consumers and business partners Read More

Nine Provocative Ways for Brands to Flaunt Wearable Tech

Smart wearables and sensor-laden devices (SLDs) have the potential to raise brand engagement to new heights. Wearables are not simply another extension of your social media strategy but can handle something that smartphones cannot, namely a constant interaction between the computer and user that enables ambient intelligence, ubiquitous computing and biometric Read More

Ten Easy Ways to Shine

You exhibit at trade shows to generate qualified leads abd showcase your company’s products and ideas. You are also there to listen to prospective clients and hear what their expectations are.

So, how do you make certain that your booth is not lost in the shuffle? In trade shows, as in life, you have to take chances Read More

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